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NOW Ireland Raises Prices for 2026
NOW has confirmed changes to its subscription pricing in Ireland, with updates expected to take effect in the early part of 2026. If you’re a current subscriber to any of the NOW passes — Entertainment, Sky Cinema, or Sky Sports — you should keep an eye on your email inbox and your next billing statement for the specifics that apply to your plan.
We don’t have confirmed exact euro figures for every tier at the time of writing, so treat any specific numbers you see elsewhere with some caution until NOW publishes its official pricing page update or emails affected customers directly. What we do know is that price changes of this kind are usually rolled out gradually and communicated in advance, so nobody should be hit with a surprise charge without some form of notice first.
Why Prices Are Changing
Streaming services across the board have been adjusting prices over the past couple of years, largely citing rising content costs, sports rights fees, and general inflationary pressure on production and licensing. NOW is not unique here — most major streaming platforms operating in Ireland have gone through at least one round of price adjustments recently. Sports passes in particular tend to see steeper increases given the cost of live rights.
What Existing Customers Should Do
The most useful thing you can do right now is check the account section of the NOW app or website for any banner or notification about your specific plan. Subscription services are generally required to notify existing customers of price changes ahead of time, often with the option to cancel before the new price kicks in if you’re not happy with it.
If you’re on a rolling monthly membership, you’ll typically see the new price reflected from your next renewal date rather than immediately. Annual or bundled deals may be handled differently, so it’s worth reading any email from NOW carefully rather than assuming the same terms apply.
Getting the Most Out of Your Subscription
Price rises are a good moment to double-check that you’re actually getting a proper viewing experience for what you’re paying. If you’re streaming NOW through a smart TV app, make sure it’s updated to the latest version, since older TV software can sometimes cause buffering or missing menu options that have nothing to do with your subscription itself.
For anyone streaming via a dongle rather than a built-in smart TV app, a Fire TV Remote is a handy backup to have around if your original one goes missing or stops responding — a surprisingly common source of “why isn’t this working” frustration that has nothing to do with your NOW account at all.
It’s also worth ruling out basic connectivity issues before assuming a billing or app problem. Weak broadband signal or a poor aerial connection (if you’re also relying on saorview or cable alongside streaming) can cause dropouts that look like a subscription fault. A TV Aerial Signal Booster can help if you’re mixing streaming with traditional broadcast channels and noticing inconsistent picture quality on the non-streaming side of things.
Checking Your Billing Details
If you notice a charge that doesn’t match what you expected, the safest route is to go directly to NOW’s own account settings or contact their customer support team rather than guessing. Payment provider details, currency settings, and even which regional NOW plan your account is registered under can all affect what shows up on your statement.
It’s also worth confirming that your account region is set correctly and that your payment method is registered to an Irish billing address if you’re intending to use the Irish version of the service. Mismatched account regions are a common cause of confusion around pricing and available content, and NOW’s support team can usually sort this out if something looks off.
The Bottom Line
Price increases are rarely welcome news, but they’re becoming a routine part of subscribing to any streaming service. The best defence is simply staying informed — read the emails NOW sends about your plan, check your account dashboard periodically, and don’t hesitate to reach out to their support if a charge doesn’t match what you expected. We’ll update this post with confirmed pricing figures once NOW makes them official.
Related guides: How to Set Up NOW on a Samsung or LG Smart TV · NOW Streaming Stick Review: Is It Better Than Using a Smart TV App?
Recommended for This Guide
TV Aerial Signal Booster
Worth knowing about if a broadcast rights or channel-lineup change affects your aerial reception — a simple fix for a weak signal.
Fire TV Remote
A no-frills starting point if a service or pricing change has you reconsidering your current setup.
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