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HBO Max isn’t coming to Ireland: it’s already here. It launched in Ireland and the UK on Thursday 26 March 2026, putting HBO series, Warner Bros. films, DC titles and Max Originals into one app. You can sign up directly, or get it as part of Sky or NOW.
Update (24 September 2026): an earlier version of this article said HBO Max had no confirmed Irish launch. That was wrong, and we’ve rewritten it. Updated again on 5 November 2026 with plans, prices, devices and partners.
HBO Max in Ireland at a glance
- Available since: 26 March 2026
- Sign up: directly at hbomax.com, or through Sky, NOW or Prime Video Channels
- Plans: Standard with Ads, Standard and Premium directly, plus Basic with Ads through Sky and NOW
- Billing: monthly plans when you sign up directly
- Devices: phones, tablets, browsers, most streaming sticks, many smart TVs, Sky boxes and games consoles
HBO Max plans and prices in Ireland
HBO Max’s Irish site lists three monthly plans:
| Plan | Monthly |
|---|---|
| Standard with Ads | €6.99 |
| Standard | €10.99 |
| Premium | €15.99 |
Prices checked 21 October 2026 on HBO Max Ireland. See the streaming prices tracker for every service.
What you get on each plan, according to HBO Max’s Irish help centre:
- Standard with Ads: two streams at once in Full HD, up to 30 downloads, with ads.
- Standard: the same as Standard with Ads, without the ads.
- Premium: four streams at once, 4K Ultra HD and Dolby Atmos where available, and up to 100 downloads.
There’s also Basic with Ads, the plan that comes with Sky and NOW. It allows two streams in Full HD, but it has no downloads and leaves out films that arrive on HBO Max after their cinema run. If you have Basic with Ads through a provider, HBO Max offers a Standard with Ads upgrade for €1 a month at the time of writing (November 2026), which adds downloads and those newer films.
HBO Max’s Irish pages don’t list a yearly plan at the time of writing, so expect to pay monthly. A free trial only applies when a plan or promotion includes one, and you’ll see it at sign-up if it does.
Where to get HBO Max in Ireland
HBO Max’s help centre names three partners in Ireland, as well as signing up directly.
Directly from HBO Max
Sign up at hbomax.com and pick a plan. This is the simplest route if you don’t already pay for Sky or NOW.
Through Sky
Sky Ultimate TV includes HBO Max Basic with Ads, along with Netflix Basic, Disney+ Standard with Ads, Hayu and discovery+. You create an HBO Max account and activate it from your Sky box. According to Sky’s HBO Max page, the app works on Sky Glass and Sky Stream with Ultimate TV, and on Sky Q with Sky Signature or Sky Entertainment. Sky+ boxes can’t get the app, though Sky says those customers will still see HBO shows on Sky. You can upgrade to HBO Max Standard or Premium through Sky.
Sky’s prices vary with offers and contract length, so check the price at checkout on sky.ie.
Through NOW
NOW’s Entertainment & HBO Max membership is €11.99 a month on standard pricing and includes every series on HBO Max Basic with Ads. It suits you if you want Sky’s entertainment channels and HBO shows without a Sky contract or a box. NOW often has an introductory price for new customers on a six-month minimum term, so read the terms on NOW’s membership page before you sign up. Our Sky Stream vs NOW guide compares the two.
Through Prime Video Channels
HBO Max’s help centre also lists Prime Video Channels for Ireland. You subscribe through Prime Video, then link your HBO Max account by choosing Prime Video at the HBO Max sign-in page.
Already paying for one of these?
Check what your current Sky or NOW package includes before paying for HBO Max directly. You may already have Basic with Ads, and an upgrade could cost less than a second subscription.
What you can watch on HBO Max
HBO Max carries content from HBO, Warner Bros. Pictures, Warner Bros. Television, DC Studios and Max Originals. That includes HBO series such as House of the Dragon and The Last of Us. Some titles can differ between countries, so search for a specific show in the app before subscribing just for it. If the show you want is a recent film, remember that Basic with Ads (through Sky or NOW) doesn’t include films that come to HBO Max after their cinema release.
Which devices have the HBO Max app?
HBO Max’s supported devices list includes:
- Phones and tablets: iPhone and iPad, Android phones and tablets, and Amazon Fire tablets
- Computers: PC, Mac and Chromebook through a web browser at hbomax.com (recent Chrome, Firefox, Edge or Safari)
- Streaming players: Amazon Fire TV, Apple TV 4K and Apple TV HD, Chromecast with Google TV and Roku
- Smart TVs: Android TV and Google TV sets, LG (webOS), Hisense (VIDAA), TitanOS and Vestel TiVo TVs
- Sky: Sky Glass, Sky Glass Air, Sky Q and Sky Stream
-
Games consoles: PlayStation 4 and 5, Xbox One and Xbox Series X S
Most devices need to be on the latest software or one of the two previous versions. Some older or region-specific models are left out, so check the supported devices list for your exact TV before buying anything. You can also cast from a phone with Chromecast or AirPlay.
Watching on an older TV
If your TV is older and the app isn’t in its store, a plug-in streaming stick is a cheap way to add it. HBO Max supports Fire TV and Roku, so the Amazon Fire TV Stick 4K Max or the Roku Streaming Stick Plus will both run it. Amazon’s newest standard Fire TV sticks run Vega OS, which has fewer apps, so check the listing if you choose a different Fire TV model. If you plan on Premium, pick a 4K stick and make sure your TV supports 4K too.
Watching HBO Max abroad
If your account was set up in Ireland, you can watch the same shows and films while you’re in another EEA country, and downloads keep working. Outside the EEA, in a country where HBO Max is available, the library changes to that country’s. In a country without HBO Max, you can only play titles you’ve already downloaded, so download a few episodes before you travel.
Is HBO Max worth it in Ireland?
It depends on what you already pay for:
- No Sky or NOW: subscribing directly to Standard with Ads is the cheapest way to get the full HBO Max library, billed monthly.
- NOW Entertainment customer: the Entertainment & HBO Max membership adds HBO series to what you have, but on Basic with Ads.
- Sky Ultimate TV customer: you already have Basic with Ads. Activate it first and only upgrade if you want downloads, ad-free viewing or the newer films.
Want to see how it fits into your monthly bill? Try the streaming cost calculator.
Related guides: Where to Watch A Knight of the Seven Kingdoms in Ireland · Where to Watch House of the Dragon Season 3 in Ireland · Sky Stream vs NOW in Ireland
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Frequently Asked Questions
Is HBO Max coming to Ireland?
How much is HBO Max in Ireland?
Is HBO Max included with Sky in Ireland?
Can I get HBO Max through NOW?
What's the difference between Basic with Ads and the other plans?
Is there a free trial of HBO Max in Ireland?
Which devices can I watch HBO Max on?
Can I watch HBO Max on holiday in Europe?
Related
Read our full guide to legal streaming services in Ireland.
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