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Netflix Pricing in Ireland: What’s Changing
Netflix raised all three of its Irish prices on 10 September 2026, as reported by The Irish Times:
| Plan | Old price | New price |
|---|---|---|
| Basic | €10.99 | €11.99 |
| Standard | €16.99 | €18.99 |
| Premium | €23.99 | €25.99 |
The new prices applied straight away to new customers. Existing customers move over on a later billing date. Netflix emails you before your price changes, and the new amount shows in your account’s billing section.
Netflix in Ireland has three ad-free plans: Basic, Standard and Premium, with Premium offering the highest video quality and most simultaneous streams. Unlike the UK, Ireland has no cheaper ad-supported plan yet, but that’s changing: Netflix has confirmed ads will start on its Irish service from 1 March 2027, as reported by The Irish Times. It hasn’t said what the ad plan will cost. The September rise added €1 a month to Basic and €2 to Standard and Premium.
Why Netflix Adjusts Prices
Streaming services typically point to content investment as the reason for price rises. Netflix has been pouring money into Irish and UK productions, alongside its global slate of series and films, and licensing costs for major sports and entertainment content continue to climb. That said, Netflix itself rarely gives a granular breakdown of exactly what portion of a price hike funds new content versus infrastructure or licensing renewals.
How the Tiers Are Affected
Basic Plan
Basic went from €10.99 to €11.99 a month. It’s the cheapest way into Netflix in Ireland, at least until Netflix’s ad-supported plan arrives in Ireland on 1 March 2027.
Standard Plan
Standard went from €16.99 to €18.99 a month. It’s usually where most Irish households sit, and it’s often the plan most exposed to yearly increases. If you’re on this plan, it’s worth logging into your account settings to confirm your next billing date and whether the new pricing has already applied or will kick in from your next cycle.
Premium Plan
Premium went from €23.99 to €25.99 a month. With 4K streaming and support for more simultaneous screens, it tends to see the steepest price increases in cash terms. Families sharing one account across multiple screens will feel this the most.
Getting the Most From Your Subscription
With prices creeping up, it’s worth making sure you’re actually getting good value from your setup at home. A shaky signal or poor picture quality can make a premium subscription feel like a waste of money. If your TV struggles with a weak aerial signal alongside your streaming apps, a TV aerial signal booster can help clean up reception for the free-to-air channels you might still watch alongside Netflix, so you’re not paying for streaming while also fighting with a fuzzy picture on RTÉ or Virgin Media channels.
It’s also worth checking that your streaming hardware itself isn’t holding you back. Older remotes or set-top boxes can feel sluggish, especially with more demanding apps and higher bitrate 4K content. If you’re on a Fire TV device and your current remote is unresponsive or missing buttons, a replacement Fire TV remote is a simple fix that can make navigating Netflix and other legal streaming apps noticeably smoother.
What Irish Subscribers Should Do Now
Rather than reacting immediately to headlines about price changes, take a few minutes to log into your Netflix account and review your current plan, billing date, and price. Netflix usually gives advance notice by email before a price change takes effect, so keep an eye on your inbox around renewal time.
If the new pricing doesn’t suit your budget, consider whether a lower tier still meets your household’s needs — do you really need 4K on every screen, or would the standard plan suffice? Comparing your usage honestly against the cost is the simplest way to make sure you’re not overpaying in 2026.
Related guides: How Many Streaming Subscriptions Do Irish Households Really Need? · Sky Ireland Unveils New Streaming Price Plan for 2026
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Frequently Asked Questions
Has Netflix confirmed exact new prices for Ireland in 2026?
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Related
Read our full guide to legal streaming services in Ireland.
See every current Irish streaming price in one place on our streaming prices tracker, or add up your own bill with the streaming cost calculator.
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